Sunday, April 14, 2024

BUSINESS SPOTLIGHT: Aprie Allen Brings Sparkle to Main Street

Everyone is welcome at Aprie Allen’s. Photo by: C. Tamulonis, 12/2023.

Aprie Allen’s personality shines as bright as the jewelry in her shop, Aprie Allen Jewelry, located at 18 Main Street in Blairstown. This week, if weather permits, you’re likely to find the door open and the sound of Christmas music merrily tinkling out into the street. Enter, and you’ll be greeted with a smile. 

The outside of 18 Main decked out for the holidays. Photo by C. Tamulonis, 12/2023

“Everyone is welcome,” said Allen.

Originally from Georgia, Allen moved to Frelinghuysen to be closer to her five children and 10 grandchildren.

“My children wanted us to move north, and it was by the grace of God that I found Blairstown,” she said. “The moment I came around the corner on Main Street, I fell in love with it. It’s a quaint little town, and I am really glad to be here.”

Allen has been active in getting to know the other business owners in town as well as the residents — many of whom have turned into repeat and loyal customers.

Allen’s shirt doesn’t lie. She makes friends wherever she goes. Repeat customer Carol stops by to say hello. Photo by C. Tamulonis, 12/2023.

“I’ve really seen the difference on Main Street over the past six months that I have been here,” Allen said. “It’s more lively and the shop owners are coming together. It’s wonderful to see.”

Allen’s interest in designing jewelry began at the age of 7 when her mother gave her a jewelry kit.

“Ever since then I have loved making jewelry,” she said. “It was a hobby for a long time, but my daughter challenged me to make it into something more.”

Aprie’s daughter Fantasia, a stylist and the owner of Revive, also helps her mom out with the more technical parts of her online business. 

Allen sells many of her higher-end pieces online at aprieallenjewelry.com, including original 14k gold necklaces, rings, earrings and bracelets. At the shop on Main, you’ll find a wide assortment of sterling silver, stainless steel, and stone jewelry.

“I work with onyx, quartz, and other true stones,” said Allen.

Her inspiration can hit at any moment, and she often finds herself running to her workbench at all hours when a design idea hits her.

Allen’s designs range from classic to modern. Photo by C. Tamulonis, 12/2023.
Rings for sale. Photo by C. Tamulonis, 12/2023.
Original necklaces for sale at Aprie Allen’s. Photo by C. Tamulonis, 12/2023.

Allen has a thirst for life (and knowledge) that spills out into her creative work. She studied brain science at Harvard University, and traded cold metals (like titanium) for a private global company.

“I’m definitely someone who wants to master everything they do,” said Allen.

Noting that she is about to turn 60, Allen said, “You have to jump on things now at this age.”

Aprie Allen. Photo courtesy of Aprie Allen, 12/2023.

She also finds designing and creating original jewelry therapeutic. 

Her family helps out at the store whenever they can. Her husband, Toney Allen, bakes cookies with one of their grandsons. These are for sale at the shop, along with hot chocolate and other snacks, a welcome respite for tired shoppers.

Shoppers can indulge in some homemade baked goods and hot cocoa at the end of the day. Photo by C. Tamulonis, 12/2023.

Allen has a lot going on for the 12 days of Christmas, including some serious sales, as well as a customer appreciation party right before the holiday on the 24th.

A cozy seat to try on an original piece of jewelry. Photo by C. Tamulonis, 12/2023.

If anything, stop by Aprie Allen’s for great company, but stay to find that one-of-a-kind piece for a loved one, or to treat yourself.

There is something for everyone, including children, at the shop. Photo by C. Tamulonis, 12/2023

Aprie Allen Jewelry is open 11:30 a.m. to 6 p.m. Tuesday through Saturday.

For the Twelve Days of Christmas Celebration, the store will be open through Sunday the 24th. For more information call 856-477-1760.

Cybele Tamulonis
Cybele Tamulonis, Contributing Writer

Cybele is a writer and editor with more than 16 years in the publishing industry. An avid reader, you can usually find her with the latest new book release from the local library. She currently resides on a farm in Hardwick with her husband and four children. In her spare time, she writes historical fiction specific to New Jersey.